Innovation is the driving force, but strategic execution is what turns vision into reality
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Scale Your Industrial B2B Sales
We transform industrial technology companies into market leaders.
20+ years launching new products and building revenue engines.
Expanding across EMEA, Americas & emerging markets.
From startup market entries to multimillion-euro enterprise portfolios.
Bridging innovation and rapid market adoption across global markets.
Advisory Board & Board Member Certified
Jacques Couniot
Proven Results
Major multimillion-euro deal closed — First enterprise market entry for cleaning robotics
2x Revenue through strategic distribution — Extended partner network across key markets
Strategic account portfolio management — Sustained double-digit growth year-over-year
Extensive strategic partnerships — European and North American distribution networks
New market penetration — Successfully launched products in traditional industrial sectors
How We Drive Growth
New Product Market Launch
  • Launch innovative industrial solutions
  • Navigate complex B2B adoption cycles
  • Position breakthrough products effectively
Global Market Expansion.
  • Scale across Europe, Americas, Asia-Pacific
  • Develop high-performing distributor networks
  • Penetrate traditional industrial sectors
Strategic Partnership
  • Forge game-changing OEM alliances
  • Cultivate strong enterprise customer relationships
  • Manage complex multi-stakeholder sales cycles
Industry Expertise: Specialised in launching new products across:
Industrial Robotics & Automation
Safety & Compliance Solutions
Cleaning & Maintenance Technologies
Industrial Equipment & Manufacturing Tools
Our strength: Opening new markets for innovative B2B industrial solutions where traditional approaches fall short.
Core Services & Engagement Models
Global Sales Leadership
  • Fractional Head of Sales for industrial technology companies
  • Build and coach high-performing international sales teams
  • Optimise sales processes and CRM systems for scalability
Market Expansion
  • Enter new geographic markets across Europe, Americas, Asia-Pacific
  • Build and manage distributor and partner networks
  • Establish sustainable revenue streams in emerging markets
Market Breakthrough
  • Launch innovations into established B2B markets
  • Navigate complex adoption cycles and regulatory requirements
  • Position breakthrough technologies against entrenched competitors
Partnership Development
  • Secure strategic OEM alliances and technology partnerships
  • Execute complex multimillion-euro enterprise sales cycles
  • Develop long-term strategic account relationships
Ready to Scale Globally?
Your competitors aren't waiting. Let's discuss how to accelerate your international expansion.
Available through flexible engagements: Strategic assessments (1-2 days), interim leadership roles (3-6 months), long-term partnerships (6+ months), or project-based solutions tailored to your specific growth objectives.
About me
Global sales leader with 20+ years transforming industrial technology companies into international market leaders. Former Director at Nilfisk Group AS, Brady Corporation (NYSE), and Head of Sales at leading robotics companies.
Track record includes launching autonomous industrial solutions, securing multimillion-euro deals, and building distribution networks across multiple countries. Recent board governance and AI leadership training enhances strategic advisory capabilities.
Multicultural leader operating across Europe, Americas, and emerging markets.
Languages: Native French, Spanish | Fluent English, Italian | Conversational German, Danish
Current Focus: Strategic sales advisory and board roles for industrial technology start-ups & scale-ups seeking international expansion.
Trusted & Recognised by:
Industry Leaders for Excellence in Global Sales & Business Development
Startup - Robotics
CEO,
"Jacques is recognised for his seriousness, professionalism, and ability to manage projects effectively. His approach ensures seamless collaboration with partners and clients."
Manager Industry
EVP Sales
"Jacques is a valuable asset to any organisation, bringing deep experience in global account management, sales strategy, and business development."
Startup - Robotics
EMEA Leader
"He is highly available and responsive to client needs, ensuring success in long-term partnerships and strategic accounts management."
Startup - Robotics
CEO,
"Jacques Couniot played a key role in driving sales growth & strategic accounts. His expertise in aligning innovative robotic solutions with client needs made a significant impact on our business."
Partnership
Integrity & Trust
Result-Driven Innovation
Continuous Improvement
Strategic Growth
Contact
J2C - Sales Accelerator
8044 Zürich - Switzerland
Contact:
+41 79 315 6996